Adidas was referred by Apple Retail who believed SPRING could support a global alignment for the Apple/Adidas relationship. SPRING developed this plan and launched MiCoach products including the Adidas Smartball (included in Apple commercial) with Apple Globally. SPRING expanded its relationship with Adidas by developing a US Retail Strategy that was executed in 2014 & 2015 with Best Buy, Verizon, Microsoft and Amazon. SPRING continues to provide Marketing, Operational and Channel Management to Adidas.