ilumi Partners with SPRING for Retail Strategy


ilumi Partners with SPRING for Retail Strategy


Watch ilumi discuss its North American retail expansion when it returns to ABC’s Shark Tank Friday, Feb. 12 at 9/8C

DALLAS – (Feb. 12, 2016) – ilumi solutions, a market leader in app-controlled and custom smart LED lightbulbs, is excited to officially announce its partnership with SPRING (Strategic Planning & Retail Innovation Group) for its proven success in retail strategy.

ilumi and SPRING began their partnership in the fall of 2014 to create a strategy for ilumi’s desired retail expansion in 2015 and 2016. SPRING utilized its proprietary accelerated retail readiness process and highly successful retail-back methodology to prepare the ilumi team and hone in on its top retail targets, which included Best Buy. SPRING leveraged its relationship with the retail giant to launch ilumi in 510 stores.

“By offering the collective retail experience and skill sets of the SPRING team, ilumi has effectively put together all of the pieces to Build, Launch and Grow its business at Best Buy. We’re thrilled to be part of their process and success,” said Greg Appelhof, CEO of SPRING.

The Mark Cuban-backed and Shark Tank-funded ilumi has gained notoriety for its bright, smart and simple Smartbulbs. In addition to Best Buy, its Smartbulbs recently landed in Home Depot Canada in the winter of 2015.

“It has been a pleasure working with SPRING in the development of our Retail Go-to-Market strategy. Their support in placing ilumi in Best Buy stores has been transformational,” said Corey Egan, CEO and cofounder of ilumi. “We look forward to continuing to working with them to expand our retail presence in 2016.”

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About ilumi solutions:

ilumi solutions, inc. transforms ordinary things into extraordinary experiences, beginning with light. The company first launched the ilumi Smartbulb in 2014 after collecting more than $200,000 via crowdfunding and a $350,000 investment from billionaire Mark Cuban through an appearance on Shark Tank. Based out of Dallas, Texas, the company holds five issued patents and multiple patents pending covering a wide variety of smart lighting, advanced wireless networks and other unique technologies and was recently named one of Entrepreneur Magazine’s top 100 most brilliant companies of 2015.


Headquartered in Minneapolis, SPRING is a retail accelerator for the consumer packaged goods market, helping brands build, launch and grow on a national scale. SPRING partners with entrepreneurial businesses and IP owners, ensuring the brand is positioned to minimize risk and realize the full potential of the retail opportunity through access to the world’s biggest and best retailers.

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Media Contact:

Bruno Solari

Account Coordinator

Max Borges Agency for ilumi

305-374-4404 x185

UncategorizedJoey Hamburger