Announcing SPRING - Strategic Retail Accelerator
In today’s highly competitive retail environment ideas become products on shelves faster than ever. The competition catches up faster than ever. Consumer’s burn through products and brands faster than ever. And the lofty aspirations of companies with great ideas fail faster than ever. Four out of ten start-ups fail outright. Why? Because, in their rush to market they did not position their IP, product or brand to maximize its retail potential with long term, sustainable growth while eliminating the latent risks of going to market unprepared.
Introducing SPRING (link to release). The team of seasoned retail veterans at SPRING have mastered the go-to-market process for more than two decades. We know how to get IP, products and brands “retail ready” which greatly increases their chance for sell-in and ultimately their ability to sell-through. SPRING uses multiple tools to maximize our client's retail opportunity including giving you access to our proprietary “Retail Bootcamp” where every aspect of the go-to-market plan from capitalization and supply chain to market positioning and channel strategy to packaging and marketing are perfected in 90 days!
As a SPRING client you will benefit from our collective, unparalleled experience and our strategic retail methodology:
·Build - SPRING uses a thorough knowledge of all aspects of the retail equation to help IP owners build a brand and product platform with the highest possible chance of success.
·Launch - At SPRING, sell-through is equally as important as sell-in. The company orchestrates all facets of the brand launch at retail, synchronizing marketing efforts with product availability across all retail channels.
·Grow - Every product has a lifecycle. SPRING works with its partners to ensure that every product and every brand reaches its potential through a scalable roadmap.
We’ve helped breakout start-ups like Nest literally become household names and continue to work with global powerhouse brands like Adidas optimizing their resources for maximum success. Working with SPRING will guarantee your brand will not only secure a presence at retail it will ensure that you are a success once you get there leading to reorders, Gen II products and brand awareness in today’s consumer market!
Our SPRING team will be at CES 2016, taking invite-only meetings in our suite. If you are interested in meeting with us in Las Vegas, please contact Ji Cho - at ji.cho@spring2market.com